Helena is a cultural entrepreneur, researcher, and storyteller fueled by a passion for meaningful careers and bold pursuits. With nearly two decades of elite sport experience, she now leads the women's cycling community at Ride Rawr, empowering others to embrace their passions and values. As a PhD candidate at the University of Bern, Helena explores identity and career construction after elite sport, combining academic rigor with personal insight. She also lends her storytelling skills to Swisspreneur, sharing inspiring journeys of entrepreneurship. Helena’s mission? To help others tune into their “itch” and create fulfilling, purpose-driven lives on and off the playing field.
